Wednesday, April 29, 2009

Brand Equity KOLKATA round 2009...Finals...

Finals...
1. Garhwal Division in the Himalayas has recently brought out a trademark price of Rs. 30 on which Product?
Gangajal.
2. CERN, the Swiss based organisation has invested 3 million dollars for doing research in what specific field?
Religion
3. Parvati and Ranoka are brands of what product?
Bindi
4.In 2009 a campaign was launched Save your logo...Which was the 1st company to enter this this campaign...
Lacoste
5. Fill up from the choices...in correct order...
A Consumer _________ water, ___________bottled water ___________ bisleri.( demands, needs, wants)
Ans: ( Needs, wants, demands) in that order.
6. Nine stock evaluation in NadSAQ is called what....
Guru Analysis
7. Who sculpted the RBI yakshi?
Ramkinkar Baij
8.Ad of Whopper Burger, Pic of Ram Charan, Pic of a Maxwell House Coffee plant .
9.Connect JRD TATA and Tintin in Tibet.
Indian Airways.
10. Which logo sold trillions of pieces in the 70's on cotton patches to button buddies was deemed by critics to be like a chicken mark on a leg?
Peace Symblol
11. Who started the replacement cost theory in India in the early 90's?
Harshad Mehta
12. Companies like Pand G, PWC , Google and Tennis players used an Energy Pod..What does it do?
Helps u take a power nap.
13.Shombit sengupta used which famous term...
Jalebi Mangement
14. Boiled the ocean in the US means n inefficient worker. Explain etymology.
If u boil the ocean..u will get very little salt..hence an inefficient work...
15.What is brand stretch...
Stretching the brand name to different variants of products....like the brand name remains...but products may be diff..
16.George Vrown superintendintent of Fall Group Railway station in the US laid certain rules for merits and demerits for rail road employee. These were called________ ____________.
Brownie Points.
17.What kind of a buzzwors is a fuzzword...
A buzzword that is confusing...no one understands anything.
18.If you spent money for doing Brahma,daiva,ashura,rakshas and arsha, what activity would you be doing?
Marriage.
19.William Stuart, a doctor in the US started what concept for the first time in the US in the 60's?
Warning in Packaging.
20. In April 2009, thousands in the USA organised TEA parties as protests against the govt..Expand TEA.
TAXED ENOUGH ALREADY....
21.Song of Greenday...
22. Durex Ad.
23. Which is the only entity that comes in the prayer..Our Father.....
Bread.
Guys I dont remember more...
The results-
First- ITC
Second-TCS
Finalists- CTS, IBM, M-JUNCTIONand STANDARD CHARTERED.

Guys ..thats all I remember....It was a wonderfully presented show by Derek as his sense of humour and branding himself is amazing.......But the only thing missing from the whole experience was watching the defending champions Saby and Srikanth in action....All the best to all the finalists from the 10 cities....
Thanks....

1 comment:

pranayrao said...

Hi,

I was part of the team which won the Kol round for ITC. Thanks to you got to relive the experience :)