Finals...
1. Garhwal Division in the Himalayas has recently brought out a trademark price of Rs. 30 on which Product?
Gangajal.
2. CERN, the Swiss based organisation has invested 3 million dollars for doing research in what specific field?
Religion
3. Parvati and Ranoka are brands of what product?
Bindi
4.In 2009 a campaign was launched Save your logo...Which was the 1st company to enter this this campaign...
Lacoste
5. Fill up from the choices...in correct order...
A Consumer _________ water, ___________bottled water ___________ bisleri.( demands, needs, wants)
Ans: ( Needs, wants, demands) in that order.
6. Nine stock evaluation in NadSAQ is called what....
Guru Analysis
7. Who sculpted the RBI yakshi?
Ramkinkar Baij
8.Ad of Whopper Burger, Pic of Ram Charan, Pic of a Maxwell House Coffee plant .
9.Connect JRD TATA and Tintin in Tibet.
Indian Airways.
10. Which logo sold trillions of pieces in the 70's on cotton patches to button buddies was deemed by critics to be like a chicken mark on a leg?
Peace Symblol
11. Who started the replacement cost theory in India in the early 90's?
Harshad Mehta
12. Companies like Pand G, PWC , Google and Tennis players used an Energy Pod..What does it do?
Helps u take a power nap.
13.Shombit sengupta used which famous term...
Jalebi Mangement
14. Boiled the ocean in the US means n inefficient worker. Explain etymology.
If u boil the ocean..u will get very little salt..hence an inefficient work...
15.What is brand stretch...
Stretching the brand name to different variants of products....like the brand name remains...but products may be diff..
16.George Vrown superintendintent of Fall Group Railway station in the US laid certain rules for merits and demerits for rail road employee. These were called________ ____________.
Brownie Points.
17.What kind of a buzzwors is a fuzzword...
A buzzword that is confusing...no one understands anything.
18.If you spent money for doing Brahma,daiva,ashura,rakshas and arsha, what activity would you be doing?
Marriage.
19.William Stuart, a doctor in the US started what concept for the first time in the US in the 60's?
Warning in Packaging.
20. In April 2009, thousands in the USA organised TEA parties as protests against the govt..Expand TEA.
TAXED ENOUGH ALREADY....
21.Song of Greenday...
22. Durex Ad.
23. Which is the only entity that comes in the prayer..Our Father.....
Bread.
Guys I dont remember more...
The results-
First- ITC
Second-TCS
Finalists- CTS, IBM, M-JUNCTIONand STANDARD CHARTERED.
Guys ..thats all I remember....It was a wonderfully presented show by Derek as his sense of humour and branding himself is amazing.......But the only thing missing from the whole experience was watching the defending champions Saby and Srikanth in action....All the best to all the finalists from the 10 cities....
Thanks....
Wednesday, April 29, 2009
Brand Equity 2009 Kolkata Round...
Prelims here....Finals will follow soon....Cut off was 19....
1. Legend has it that potters from Nadia settled in _______________on a 75 acre plot after being evicted from Gobindapur in the 17th century by the East India Company.Which place?
Kumartuli.
2.In Indian army parlance, expand CSD.
Canteen Stores Department.
3.What would you be enjoying in Thailand if you were enjoying" A brahmin who sells his wife"?
- A Mango
- A banana
- A massage
Ans: A mango
4. What concept was started by German Gleitzeit which means sliding time.
Flexitime.
5, The Schweppes tonic was popular during the British rule due to the presence of which substance?
Quinine
6. Kindle 2 digital book has been brought by____________
Amazon
7. In Bengal 720 sq. feet is equal to__________
1 Katha.
8.Only IPL team with 2 proper nouns in their name?
Mubai Indians.
9. In 1921 which company became the first company in India to use gas ovens to manufacture its product?
Britannia.
10.How much does it cost an adult tourist to visit the White House?
Zero Dollars.
11.The West Bengal Govt has applied for a Geographical Indicator patent for which product made from Knakchur?
Joynagar er Moa.
12.What does B stand for in the business acronym PODSCORB where P= PLANNING, O= ORGANISING etc??
Budgeting
13. UK Dress size =4. What does Kareena Kapoor call it?
Size Zero
14.Most popular tatoo in the US-
Harley Davidson( US postal was one of the other choices)
15. Kashmiri Kahwa( tea) is flavoured with what unique item?
Saffron.
16.In 2009 Bharat Electronics spent 1000 crores for manufacturing what?
Electronic Voting machines.
17. The servants were given the bottom of the loaf, the family got the middle , while the guests got the __________ _____________. Fill up.
Upper Crust.
18. Usavu Sarees are used in which dance form?
Mohinattam( Bihu and kathak were the other choices)
19.Philip Crosby said" Get it right the first _____________"Fill up....
Time
20. In 2005, which state was India's least corrupt state...Kerala, WB or Bihar
Kerala
21.Which brand of beer has the highest market share in Australia
Victoria Bitter
22.For whom did the Montgomery Bus Boycott happen in the US?
Rosa Parks.
23.Which Nobel Nominee used to ask for 5 rupees for an autograph?
MK Gandhi
24. PRINCE NUWAEED BIN tALAI OF sAUDI aRABIA WAS THE WORLD'S 1ST PRIVATE CUSTOMER OF -
A-380 Airbus.
25. Which company is the world's largest manufacturer of edible beef?
Mcdonalds.
26- 30
Visuals( Not worth mentioning as some local flavours were there).
1. Legend has it that potters from Nadia settled in _______________on a 75 acre plot after being evicted from Gobindapur in the 17th century by the East India Company.Which place?
Kumartuli.
2.In Indian army parlance, expand CSD.
Canteen Stores Department.
3.What would you be enjoying in Thailand if you were enjoying" A brahmin who sells his wife"?
- A Mango
- A banana
- A massage
Ans: A mango
4. What concept was started by German Gleitzeit which means sliding time.
Flexitime.
5, The Schweppes tonic was popular during the British rule due to the presence of which substance?
Quinine
6. Kindle 2 digital book has been brought by____________
Amazon
7. In Bengal 720 sq. feet is equal to__________
1 Katha.
8.Only IPL team with 2 proper nouns in their name?
Mubai Indians.
9. In 1921 which company became the first company in India to use gas ovens to manufacture its product?
Britannia.
10.How much does it cost an adult tourist to visit the White House?
Zero Dollars.
11.The West Bengal Govt has applied for a Geographical Indicator patent for which product made from Knakchur?
Joynagar er Moa.
12.What does B stand for in the business acronym PODSCORB where P= PLANNING, O= ORGANISING etc??
Budgeting
13. UK Dress size =4. What does Kareena Kapoor call it?
Size Zero
14.Most popular tatoo in the US-
Harley Davidson( US postal was one of the other choices)
15. Kashmiri Kahwa( tea) is flavoured with what unique item?
Saffron.
16.In 2009 Bharat Electronics spent 1000 crores for manufacturing what?
Electronic Voting machines.
17. The servants were given the bottom of the loaf, the family got the middle , while the guests got the __________ _____________. Fill up.
Upper Crust.
18. Usavu Sarees are used in which dance form?
Mohinattam( Bihu and kathak were the other choices)
19.Philip Crosby said" Get it right the first _____________"Fill up....
Time
20. In 2005, which state was India's least corrupt state...Kerala, WB or Bihar
Kerala
21.Which brand of beer has the highest market share in Australia
Victoria Bitter
22.For whom did the Montgomery Bus Boycott happen in the US?
Rosa Parks.
23.Which Nobel Nominee used to ask for 5 rupees for an autograph?
MK Gandhi
24. PRINCE NUWAEED BIN tALAI OF sAUDI aRABIA WAS THE WORLD'S 1ST PRIVATE CUSTOMER OF -
A-380 Airbus.
25. Which company is the world's largest manufacturer of edible beef?
Mcdonalds.
26- 30
Visuals( Not worth mentioning as some local flavours were there).
Saturday, April 11, 2009
Quiz-4
1.The women's One Day cricket series between Australia and New Zealand shares its name with the annual American college football bowl game, which has been played on New Years Day in California for the last 95 years.This is nicknamed "The Granddaddy of Them All" because it is the oldest bowl game. What name is shared by both of these?( Hint: World Cup Football).
2. Identify this NBA Hall of Famer who shares his nickname with a character from the movie "One Flew over the Cuckoo's Nest".
3.Identify this legendary Lakers player who missed just 3 regular season games in his entire career, playing 82 or more games in all but one season in 1987.
4.Who is she and what world record does she hold in her sport?
5.Who is she?
6.Who is this tennis player and how can he be linked with Indian Tennis.
7. Who is he?
8.Identify the famous trophy.
9. Who is he?
10. Identify this Tennis Player.( She had a famous brother).
11. Identify this Legend.
12. Identify the Asian Games Bronze Medallist.
13.Identify this former cricketer.
14.Logo of which Club.
15.Identify the legendary athlete.
2. Identify this NBA Hall of Famer who shares his nickname with a character from the movie "One Flew over the Cuckoo's Nest".
3.Identify this legendary Lakers player who missed just 3 regular season games in his entire career, playing 82 or more games in all but one season in 1987.
4.Who is she and what world record does she hold in her sport?
5.Who is she?
6.Who is this tennis player and how can he be linked with Indian Tennis.
7. Who is he?
8.Identify the famous trophy.
9. Who is he?
10. Identify this Tennis Player.( She had a famous brother).
11. Identify this Legend.
12. Identify the Asian Games Bronze Medallist.
13.Identify this former cricketer.
14.Logo of which Club.
15.Identify the legendary athlete.
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